I wanted to speak from the heart with you for a minute. Do you know what I hate to see happen in the massage industry? Amazing therapists, just like you, who give up on your business and quit because you don’t know how to get and keep enough clients to earn a living at massage therapy. Is this you? Are you sinking in despair, feeling like you aren’t going to make it, want to quit or give up because it is just too damn hard. You need money (today), you need clients (today), and you need to know that not only can you pay your bills next month but that…
-
-
(How to) Maximize Your Massage Business
A few years ago, I was teaching a weekend seminar in PPS pain management techniques and just after lunch one of the therapists had some questions for me about how to run a massage business successfully. One questions turned into 5 and before I knew it we were 45 minutes into our class talking about how to get more referrals, ways to schedule repeat clients, and how to earn more money at the massage table. .. (read more)
-
This Could Be YOUR Massage Business Success Story
Have you ever wondered how some people made it in their massage business? What if you could ask them what a typical day looked like as they were building their business just so you could understand what they did to be successful?
-
The Biggest Problem with Selling Gift Certificates for Massage Therapists
The #1 problem massage therapists face when trying to sell gift certificates is that they are typically not available in-person in sell them. Most of us are working our little hearts out, in a room with a client for 60 minutes, with the door shut. It is unrealistic and unprofessional to leave a massage to sell a gift certificate to someone else. This works if you work in a multi office setting and there is someone managing the front desk. However, if you are a single-person entity, it just doesn’t work! If this is you, then it’s time to come up with a solution on how to create a process…
-
Should You Offer Punch Cards for Your Clients?
I think punch cards are a great option for you and your clients. As a general rule, people tend to come in more often when they know they have a punch card with you. It does seem to help you fill up your appointment book a little easier. However, punch cards can have a downside to them and it has to do with how you view them as the business owner. Many (many) of the therapists that I have talked to about punch cards learned this lesson pretty early on when offering punch cards. The great thing about punch cards is it is a guaranteed number of appointments for you.…
-
What Is Touch Interpretation?
At the heart of it, Touch Interpretation is a form of art that is really about you: Your filters Your experiences Your ability to sense; intuition Your ability to read into what your client tells you about their needs and body Your latest training and understanding Your hands leading the experience, with your mind close behind (not the other way around) As many new therapists discover, there is a natural gap that exists between learning massage techniques and how your touch becomes 2nd nature to you and your clients. The gap closes the longer you practice massage and understand your new skills. However, I believe that there are ways that…
-
Taking the Guesswork Out Massage by Defining Expectations
When someone contacts you for a massage appointment, he or she is not just looking for a “rub.” They are actually looking for a “massage experience.” In my years of working on people, I have observed that most people start looking for massage as a health treatment option when they are experiencing four common motivators. They have a need, defined or undefined, and they just want to “feel” different. The client has a painful area and they want it resolved. Their muscles (and mind) are tired and need “something.” They want to improve their physical performance for running, a weight lifting competition, or “fill in the blank” area of athletics.…
- Autoimmune, Business Concepts, Defining Expectations, Pain Patterns and Treatment, Reverse Triggerpointing
Massage Therapy: Bridging the Gap Between Cause and Effect
For my entire career, this is something I have been constantly trying to find. The illusive bridge; the real answers to healing that “bridge the gap” between hands-on techniques and real pain management. This searching has turned into something like mission for me now. Throughout my time at the massage table, working with a variety of bodies, I can tell you that the techniques and concepts that I have discovered that work the greatest with trying to bridge the gap between cause and effect for pain management are not techniques. They are governing principles about how the body heals itself, regardless of the technique applied. I call these healing applications…
-
The Truth About Being Self-Employed
I’m just going to get right to the point here and tell you that the reason I have seen so many small business people fail is that the person that is working for themselves has no idea how to manage their money. Literally – NO IDEA. Managing money as a self-employed person is a lot like trying to stay thin and healthy. It is all about planning, repetition, habits, and control. It isn’t necessarily fun, but you have to develop several new habits to be able to get what you want. See, most of us when we think if being self employed envision having all this extra cash coming into…
-
Your Massage Business and Taxes: How to Simplify the Experience
When you become a business owner, your life responsibilities double. You have your home needs and budget and your work needs and budget to track. This can be overwhelming at first for many people. To stay on top of life and not feel constantly overwhelmed, you must learn how to integrate the business part of your life into your personal life as easily as possible. One of the biggest stressers in self-employment is managing your expenses and taxes. There are many ways you can approach this business requirement, but I want to share a trick I learned several years ago that made tracking expenses much easier. It is what I…
