Business Concepts,  Pain Patterns and Treatment

The 3 Causes of Being “Mentally Stuck” in Your Massage Therapy Business

Working for yourself, no matter the career choice, can be mentally challenging. You will go through periods of time where you love your career and business; you are excited for the possibilities every day!

Other times you don’t want to get out of bed in the morning and face your “must-do” list. It becomes a HUGE mental chore to just motivate yourself to do things that help you be successful.

Having been a massage therapist for 25 years, I understand both of those mental places very well. I have had to learn how to keep myself feeling motivate about my career and at the same time, stop the mental exhaustion from occurring.

Some of the reasons you get stuck in this depleting mental state are:

1. No new training – nothing inspires you in your work. You don’t know what you want to do next.

2. You have acquired the “Cookie Cutter Massage Syndrome”. Your massage flow has become a bad version of the movie, Groundhog Day.

*Check out this article in Massage Magazine. https://www.massagemag.com/are-you-stuck-in-cookie-cutter-massage-syndrome-34143/

3. There is not enough money coming to support you in learning more information. Your schedule isn’t full, you don’t understand why, and you feel unable to change your current situation. (Someone just tell me what to do!)

Believe me when I tell you, there are simple, mental solutions to each of these problems!

To run a successful business, it requires that you always seek out what motivates you.  You have to work at finding NEW things that inspire you all along this business journey. Your mental needs and your business needs change all the time and it is important to continue to seek out inspiration and apply it.

Once you become stagnant, so does your business. For better or worse, a business is a reflection of who you are and what you feel inside.

• When you are excited and moving forward – so is your business.
• When you are tired and worn out – your business and massage feel that way.
• When you need money – you become overwhelmed with worry, stop looking for ways to bring people to your table, and then lack the clientele that pays you.
• When you are uninspired – so is your touch at the table. Your hands stop selling your business.

Whatever you are feeling – your business becomes an expression of that feeling.

It is really that simple. To change your business, you must first change what you think.

Try looking in your mental mirror (or a real one if it helps you visualize) and decide what you see. Are you excited and love your job? Yes! Why? No…. Why?

Then decide what you want to see and practice seeing it daily. The day you miss doing this is the day you wont see it. (Start this one simple trick today and see what happens. You will be surprised what this day at the office will feel like to you and how people respond to you).

Creating and maintaining the positive habits like the one above are powerful tools that help you be successful and make you feel motivated about your career – without it feeling like a mental chore!

To learn more about how to run your business better, check out these classes:

Maximize Your Massage Business and Massage Your Market

Have a great day and get yourself a massage!

Amy Bradley Radford is a board-certified massage therapist and has been practicing massage therapy for over 30 years. She is an NCBTMB continuing education provider in areas of business, ethics, and advanced pain management. She is the owner of PPS Seminars (Pain Patterns & Solutions) which hosts live training as well as offering a full, online training center for massage therapists to learn advanced pain management. Amy is also the owner of Massage Business Methods and Maximize Your Massage Business Coaching. As a regular contributing writer for Massage Magazine with her monthly column “Advanced Business Strategies”, she provides the tools for other massage therapists to help their clients and manage a successful business.

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